Animation rendering is the equivalent to baking a cake, you make the animation (the cake) and then you render it (bake it) so it’s ready for viewing (consumption). What rendering does is calculate the lighting information and final look of the animation for the required resolution and aspect ratio.
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2D is drawn, in 3D everything is built and manipulated in a digital 3D space then rendered. 3D is like shooting a real movie except you have to build the characters and world in a 3D digital space and then film and artistically direct them (aka animate them).
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Animation is breaking the law of physics and transforming the audience to a different world that you create, this flexibility makes it perfect for demonstrating, learning and generating engagement.
In short, there is a lot more that goes into 3D compared to 2D. 3D assets have to be built, textured, rigged etc. then animated, lit and rendered…
That means a high cost to build the assets initially but once things are built, they’re there forever and can be reanimated and re-used. On the other hand, 2D animation is drawn so the pipeline is more straightforward.
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It depends on the story and context. Research says animation appeals to children and families too and the appeal for animation is growing year on year, it's a family format, not just in the UK but internationally.
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A render farm is simply a lot of special computers working together to render an animation (calculating lighting information and final look of an animation). The reason render farms are built is because it takes a lot of computing power to make 3D look the way it does especially for complex animations so the workload is divided across multiple computers because otherwise it will take forever to render an animation on one computer. Just to put it in context, a simple 4 minute 3D animation rendered at 720p, 24fps with a basic domestic laptop would take 3-6 months (day and night) to render.
As much as we’d love to give you an exact number it depends on a lot of factors such as the complexity, the resolution, the number of characters and sets, etc. What we can do however is provide you with an estimate once we gather your requirements. Some aspects in the process can be done in parallel if needs be (to deliver it quicker) but that also means more management overheads. So to summarise there is no one answer to this question, you just have to get in touch with your requirements and then we’ll provide you with an estimate. One thing you should know, we’ve never missed an animation deadline and we don’t plan on it!
We're pretty flexible with changes as long as they fit within the brief and scope of the project, there is always a review and signoff window between each stage, however if you approve something and then want to change it or want to add/change something very different to the initial brief then that would be outside the scope in which case you’ll be notified it’s outside the scope and if you're happy with that we'd invoice you for the additional work separately.
Candy Castle is not a marketing agency, we gather your requirements and develop animations and/or media that meet your requirements but the delivery is to be carried out by your chosen marketing agency or your organisation.
The first step is to get in touch and we’ll pop a meeting in the diary to gather your requirements and then give you a quote and some more information which will explain the process. We're also available to answer any questions you may have, we can get back to you within 48 working hours.
CANDY CASTLE ANIMATION LTD
4 Vicarage Rd, Birmingham, B15 3ES
Registered in England. Company Registration No. 13260191
+44 (0) 330 133 6347
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